We are a team of people with a clear goal to create toys that will hold children's interest for more than just a few days. Children usually have many toys, but those rarely keep their attention. Our two founders have joined forces to create educational toys that hold attention and stimulate the development of children's skills at the same time.

Looking at their siblings' children, they noticed that every toy they buy ends up in a large basket that their nephews and nieces never pick up again. That realization became a game-changer, and they created Smartoon toys. They spent years researching child psychology and education, and with the advice of child experts, psychologists, and parents, they created the best toys for your children on the market.